About Us

About Us

  • exporting our brands


    While Singapore remains our primary market, we have ventured into foreign markets such as China, Philippines and Malaysia

  • our roadshows


    We regularly partner with major local retailers such Courts, Gain City, Audio House and HomeFix for roadshows at the Singapore Expo and mall atriums

  • made in singapore


    We are proud to say that our water heaters are manufactured here in Singapore with high safety standards and heritage.

  • the CHG life


    Employees and bosses on their annual company vacation to bond and have fun together

Humble Beginnings

In the 1950s, our founder Mr Cheong Hock Guan established Cheong Hock Guan Water Heater Centre Pte Ltd (CHG), a retail store selling electrical and sanitary ware products. He led the business with strong beliefs in delivering quality products and services.

Reaping Success From Hard Work

Following through those beliefs with integrity over the years earned his business a great reputation and significant success in the 1960s. CHG was awarded a contract to supply sanitary wares to 32 key hotel projects including the Hyatt Hotel, Phoenix Hotel and Miramar Hotel, as well as opportunities to supply to almost 50% of the shopping centres in Singapore, with Katong Shopping Centre, Specialist Centre, Golden Mile and Plaza Singapura amongst
their distinguished clientele.

Passing The Torch Onto The Next Generation

In 1965, Mr Cheong Hock Guan handed the reins to CHG over to his son, Mr Allan Cheong. Under his leadership, the business made a strategic move and focused on domestic shower heaters when he partnered with a British associate and successfully introduced quality and reliable shower heaters to Singapore. Through judicious use of direct marketing and advertising; a bold and novel strategy during those days, CHG established itself as de facto market leader supplying instant show heaters to the local market.

My Family Heater

While the business achieved much success and its products in high demand, CHG has never compromised its beliefs. As much as it was business savvy and superior products that contributed to the success, it is the legacy of delivering quality products and services that maintained long lasting business relationships and built a reputation of being the most trusted household shower heater brand in Singapore.